The real battle amongst project management software websites is on Google. Whether we like it or not, the internet has played a very crucial role in sales turnout of project management companies. The company that ranks well on SERP benefits from high sales and high traffic.
One of my recent projects involved internet marketing for a project management software website. The website itself has high page rank. However, the website does not rank well for the search term ‘project management software’, making it less profitable for the company. The main goal of the project was to spread the word about our software on virtually all project management blogs or related websites.
As the head of the advanced link building team, I was tasked to monitor the progress of each team member. There were about a dozen of us working for this project. Each member had to search for blogs and websites where we can post our project management content on a regular basis.
Like any other form of marketing, incentive plays a major role in getting as many blogs as we can where we can post our content. In return of letting us publish an article on a project management website blog, the company is ready to give away full licenses to its software. The cost of the software is around 400 USD and that is already a great incentive. However, there were webmasters who needed more convincing words other than the incentive. This is where I should step in. As the team leader, I was tasked to reply to queries of webmasters regarding the content, the software and why we are doing this. My skill of convincing people to agree into posting our content on their website has been honed in this project.
At the end of the project, our team was able to generate a lot of websites where we can post our content. This is a great result for the company. The benefit can be seen not only in terms of high sales turnout but the higher rank editorial endorsement will give the company in the long run for our search term ‘project management website’.
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