Guest Blogging – Effective SEO Strategy for Law Firm Websites

As a SEO specialist for a law firm website, new ideas of SEO strategies should come up every now and then to keep up with the fierce competition on the internet. More and more law firms right now are doing SEO for their websites because the competition to get in more clients is already prevalent on Google and other major search engines. In the United States, law firms engaged themselves in SEO not just to get in more clients but to establish their presence or rather we can say ‘authority’ on the anchor text or keyword phrase they want to capitalize on, such as ‘Chicago personal injury lawyers’ or ‘Detroit civil rights attorneys’.

One tried and tested SEO strategy for law firm websites is guest blogging. Guest blogging is a process where in you create a meaningful, informative content for another law firm website blog. In your content, make sure to include your a link that points back to your website. This is a great way to generate authoritative links from websites belonging to the same niche.

Establishing guest blog partnership with other law firm websites is but a time consuming and challenging task. One of the hardest people to convince are lawyers so you must have that very convincing words in order to sway them into partnership. One approach to this is creating an effective email content stating the benefits, the partnership, the time-frame and the nature of the content that you want to contribute. In case you do phone brigade, make sure that you have a great spiel and knowledgeable about guest blogging as lawyers are by nature inquisitive and talk a lot.

In so far as the content of the post you will contribute, make sure that it is relevant to the website blog, the practice areas of the partner law firm as well the writing technique of the writer of the firm. However, you can still do your style as long as it is relevant to the general content of your partner website. Some law firms might also ask you to do some commentaries on their post where in you can put a link back to your website. This is an easier task but sticking to what is posted on your partner website does not give the readership a broad idea what your law firm is all about aside from,perhaps, small information about the firm and the link and the anchor text you use in your commentary.

Guest blogging is really a great way to boost law firm websites page rank as well as the ranking on SERP. Links embedded in a blog post is more valuable than, say, a link on a resources page as it is an editorial endorsement. Links embedded in a post will soon become valuable as the page rank of the blog post will go up, making your website go up in terms of page rank as well.

Internet Marketing for Project Management Software Website

The real battle amongst project management software websites is on Google. Whether we like it or not, the internet has played a very crucial role in sales turnout of project management companies. The company that ranks well on SERP benefits from high sales and high traffic.

One of my recent projects involved internet marketing for a project management software website. The website itself has high page rank. However, the website does not rank well for the search term ‘project management software’, making it less profitable for the company. The main goal of the project was to spread the word about our software on virtually all project management blogs or related websites.

As the head of the advanced link building team, I was tasked to monitor the progress of each team member. There were about a dozen of us working for this project. Each member had to search for blogs and websites where we can post our project management content on a regular basis.

Like any other form of marketing, incentive plays a major role in getting as many blogs as we can where we can post our content. In return of letting us publish an article on a project management website blog, the company is ready to give away full licenses to its software. The cost of the software is around 400 USD and that is already a great incentive. However, there were webmasters who needed more convincing words other than the incentive. This is where I should step in. As the team leader, I was tasked to reply to queries of webmasters regarding the content, the software and why we are doing this. My skill of convincing people to agree into posting our content on their website has been honed in this project.

At the end of the project, our team was able to generate a lot of websites where we can post our content. This is a great result for the company. The benefit can be seen not only in terms of high sales turnout but the higher rank editorial endorsement will give the company in the long run for our search term ‘project management website’.

Link Exchange- Effective SEO Strategy for Law Firm Websites

One of my recent online projects is online marketing for a law firm website. I was a part of a team and my boss is based in Homewood in Illinois. I was tasked to do SEO or Search Engine Optimisation for Dolan Law Offices. The bulk of my work was link building. At first I did not know what to do or how to do link building for a law firm website. However, my boss was generous enough to train me for two weeks on how to do such challenging job.

My first task was to email law firms across the United States and Canada, especially law firms having the same areas of practice like ours. I was able to generate a handful of law firm websites for a link exchange or putting their links on our websites in exchange with putting ours on their site. This is a win-win agreement because our website and theirs will benefit from it in the long run.

Emailing law firms or lawyers for a link exchange partnership is a very tough job to do for SEO. Often, webmasters or lawyers reply in the negative. Others are doubtful of the benefits of a link exchange. Few threw some cursed or bad words because, according to them, what am I doing is ‘spamming’. I tried to explain to them the benefits but they are just too closed minded about this effective SEO strategy. A handful of webmasters or website owners replied yes. After emailing about thousands of law firms across the two countries, I only got about three or four dozens of websites that are willing to do link exchange.

One important thing to do when doing link exchange with another law firm website is choosing the right anchor text to use. One cardinal rule in law firm website SEO is using the right anchor text. Of course this is also true to all websites doing SEO. Doing SEO without the right anchor text is just like ‘not knowing the harbor you are headed to catch the right wind’ to paraphrase Seneca.

With the right anchor text, you must also check whether the link pointing in to your website is working on your partner’s site. Some webmasters are deceiving because they intentionally make your link broken so that you won’t benefit. Regular checking of your link as well as the anchor text is advised.

Another thing to watch out for is the ‘no-follow’ attribute a partner might place on your link. You should check whether your link on your partner’s site is do-follow so that it will pass link juice to your website, leading you to rank higher on SERP or Search Engine Results Page.

In case your partner website has a lot of categories on their resources page, make sure that your law firm website is listed under the right category. Some webmasters are also generous enough to put our link on their sidebar or blogroll, making our website rank higher on search engine results for the anchor text we use.

After some months of doing link exchange for our law firm website, some good results were seen. For example, more potential clients were contacting the law firm and the website had landed on the first page of the search engine results.