As a SEO specialist for a law firm website, new ideas of SEO strategies should come up every now and then to keep up with the fierce competition on the internet. More and more law firms right now are doing SEO for their websites because the competition to get in more clients is already prevalent on Google and other major search engines. In the United States, law firms engaged themselves in SEO not just to get in more clients but to establish their presence or rather we can say ‘authority’ on the anchor text or keyword phrase they want to capitalize on, such as ‘Chicago personal injury lawyers’ or ‘Detroit civil rights attorneys’.
One tried and tested SEO strategy for law firm websites is guest blogging. Guest blogging is a process where in you create a meaningful, informative content for another law firm website blog. In your content, make sure to include your a link that points back to your website. This is a great way to generate authoritative links from websites belonging to the same niche.
Establishing guest blog partnership with other law firm websites is but a time consuming and challenging task. One of the hardest people to convince are lawyers so you must have that very convincing words in order to sway them into partnership. One approach to this is creating an effective email content stating the benefits, the partnership, the time-frame and the nature of the content that you want to contribute. In case you do phone brigade, make sure that you have a great spiel and knowledgeable about guest blogging as lawyers are by nature inquisitive and talk a lot.
In so far as the content of the post you will contribute, make sure that it is relevant to the website blog, the practice areas of the partner law firm as well the writing technique of the writer of the firm. However, you can still do your style as long as it is relevant to the general content of your partner website. Some law firms might also ask you to do some commentaries on their post where in you can put a link back to your website. This is an easier task but sticking to what is posted on your partner website does not give the readership a broad idea what your law firm is all about aside from,perhaps, small information about the firm and the link and the anchor text you use in your commentary.
Guest blogging is really a great way to boost law firm websites page rank as well as the ranking on SERP. Links embedded in a blog post is more valuable than, say, a link on a resources page as it is an editorial endorsement. Links embedded in a post will soon become valuable as the page rank of the blog post will go up, making your website go up in terms of page rank as well.
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